Clothing, bags, and other leather goods created by a legendary costume designer had a story that needed to be told. Designer Micki had been the go to designer for many celebrities over the years, including names like Miles Davis, Britany Spears, Guns n Roses, and many more. He never took center stage but his costumes are seen across world tours, album art, and in the Smithsonian.

We developed a transmedia plan to help Rockwest to both raise awareness about Micki’s unbelievable career and stories, as well as promote new products he was creating now. This two facete approach allowed for the Rockwest Team to create interest in the man and the product. We also created an extended transmedia plan to evolve the content into new mediums and platforms, such as writing a TV pilot for a Docu-Drama about Micki’s life and a fashion show where designers compete in weekly challenges creating costume based creations.