2021 -2022

Client

Synapse Arts

Lead Connector

Surinder Martignetti

Serivces

Strategic Planning

The pandemic era has been difficult for all arts organizations, many of whom, including Synapse Arts completed strategic planning pre- pandemic. Through this project we revisited those plans with the staff and board to determine if those recommendations are still relevant and achievable. We proposed collaborating with internal and external stakeholders to re-evaluate the strengths, weaknesses, and opportunities in Synapse’s operatons, and transition towards a model that reflected the skills and interests that are present on the team.

We spent several hours in an initial assessment with the Artistic Director and the Assistant Director to review the previous strategic plan. We proposed a move towards a shared leadership model for Synapse Arts. Through this process of knowledge transfer we will define, refine, and re-define the answers to the questions outlined in the 2019 Strategic Plan.

A matrix of roles and responsibilities was needed for the organization, highlighting how each role intersects and requires different skills and knowledge, as well as distinct types of leaders or individuals.

This approach created a pipeline from mentorship to leadership, which in turn sustains and equips the organization for the future by increasing capacity, promoting sustainable growth, and ensuring succession beyond the founder.

Through this process, we developed a new, non-hierarchical organizational structure based on the color wheel, which better represents the roles, responsibilities, and skills within the organization, showing how they can overlap and support one another.

Surinder has a unique ability to combine her skills in project management with the warmth of a good listener. She knows that each individual and company needs customized handling in order to map out truly sustainable growth, and she has the flexibility and experience to co-create plans with vision and practicality.

-Rachel Damon | Synapse Arts

Surinder was amazing. She listened to our actual concerns and really understood where we were coming from. She coached us through the logistics of the change without getting in the weeds and made sure we weren't burdened by extra unnecessary homework. She was able to create a dialogue between the details and the vision without losing track of either perspective. 

-Megan Rhyme | Synapse Arts